Since 2012, the Doh-Dohs are the mascots. Play-Doh Pete later retired and was removed in 2003, lasting for 42 years. Later in 2000, Play-Doh Pete's beret was replaced with a baseball cap. By 1992, Play Doh Pete's beret was recolored in blue, and his eyes were given a more human look. Play-Doh packaging was briefly illustrated with children in the mid-1950s, but replaced by the Play-Doh Pixie, an elf mascot which, in 1960, was superseded by Play-Doh Pete, a smock and beret-wearing cartoonish boy. It's described as a "combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough." Mascots Doh-Dohs at the Nuremberg International Toy Fair 2016 In 2018, Hasbro registered Play-Doh's signature scent with the United States Patent and Trademark Office. To mark Play-Doh's fiftieth anniversary, Demeter Fragrance Library created a limited-edition fragrance inspired by Play-Doh's distinctive odor for "highly-creative people, who seek a whimsical scent reminiscent of their childhood." In late 2014, the company offered to replace the "Play-Doh Cake Mountain" playset's extruder tool, for free, after receiving complaints about the tool's "phallic shape". In 2003, the Toy Industry Association placed Play-Doh into its "Century of Toys List", a roll call of the 100 most memorable and most creative toys of the twentieth century. Play-Doh was inducted into the National Toy Hall of Fame at The Strong in Rochester, New York, in 1998. In the United States, more than 6,000 stores carry Play-Doh. More than two billion cans of Play-Doh were sold between 19, and, in 2005, Play-Doh was being sold in 75 countries at 95 million cans a year. In 1996, gold and silver were added to Play-Doh's palette to celebrate its 40th anniversary. In 1991, Hasbro became the owner of Play-Doh, and continues to manufacture the product today. In the 1980s, its cardboard can (with a rust-prone metal bottom) was replaced with a more cost effective plastic container. In 1971, Rainbow Crafts and Kenner Products merged, and, in 1987, the Tonka Corporation bought the two. Also in 1965, General Mills bought Rainbow Crafts for $3 million. By 1965, Rainbow Crafts received a patent for Play-Doh. In 1964, Play-Doh was exported to Britain, France, and Italy. In 1958, Play-Doh's sales reached nearly $3 million. Tien Liu reduced Play-Doh's salt content (thus allowing models to dry without losing their color), and Play-Doh ads were telecast on Captain Kangaroo, Ding Dong School, and Romper Room. Also in 1956, a three-pack of 7-ounce cans was added to the product line, and, after in-store demonstrations, Macy's of New York and Marshall Field's of Chicago opened retail accounts. In 1956, the McVickers formed the Rainbow Crafts Company to make and sell Play-Doh. Joe McVicker took Play-Doh to an educational convention for manufacturers of school supplies, and Woodward & Lothrop, a department store in Washington, DC began selling the compound. Zufall and her husband came up with the name Play-Doh Joe McVicker and his uncle Noah had wanted to call it "Rainbow Modeling Compound". Her students enjoyed it, and she persuaded Noah McVicker (who also sold the putty) and Joe McVicker to manufacture it as a child’s toy. Joe McVicker was the brother-in-law of nursery school teacher Kay Zufall, who had seen a newspaper article about making art projects with the wallpaper cleaning putty. McVicker's nephew, Joe McVicker, joined Kutol with the remit to save the company from bankruptcy. įollowing World War II, with the transition from coal-based home heating to natural gas and the resulting decrease in internal soot, and the introduction of washable vinyl-based wallpaper, the market for wallpaper cleaning putty decreased substantially. It was devised at the request of Kroger Grocery, which wanted a product that could clean coal residue from wallpaper. The non-toxic, non-staining, reusable modeling compound that came to be known as "Play-Doh" was a pliable, putty-like substance concocted by Noah McVicker of Cincinnati-based soap manufacturer Kutol Products. History Origin Objects made out of Play-Doh. Since its launch on the toy market in the mid-1950s, Play-Doh has generated a considerable amount of ancillary merchandise such as the Fun Factory. Īdvertisements promoting Play-Doh on influential children's television shows in 1957 furthered the product's sales. Play-Doh was demonstrated at an educational convention in 1956 and prominent department stores opened retail accounts. Play-Doh was then reworked and marketed to Cincinnati schools in the mid-1950s. The product was first manufactured in Cincinnati, Ohio, United States, as a wallpaper cleaner in the 1930s. Play-Doh is a modeling compound for young children to make arts and crafts projects.
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